Director of Consumer Insights

Company: VirtualVocations
Location: Lincolnwood
Posted on: November 19, 2024

Job Description:

A company is looking for a Director of Consumer Insights & Data Analytics.

Key Responsibilities:

Lead research to enhance the customer purchase journey and optimize site conversion
Develop consumer segmentation and reporting frameworks to drive marketing strategies
Create self-service analytics tools and ensure data foundation stability across the organization

Required Qualifications:

10+ years of experience in Consumer Insights and Digital Analytics leadership
Strong understanding of data and analytics technology, including GA4, Domo, and Snowflake
Experience with digital marketing channels and consumer journey optimization
Proven ability to lead high-performing teams and drive results
Bachelor's degree or equivalent preferred

Keywords: VirtualVocations, DeKalb , Director of Consumer Insights, Executive , Lincolnwood, Illinois

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